aesthetic/theories magazine
a cerebral lifestyle




the world is a work of art that gives birth to itself. only as an aesthetic product can the world be justified to all eternity.

- nietzsche



beauty will be convulsive or will not be at all

                            - breton



no one is sure who first coined the phrase ‘the beautiful game’ to refer to football, but in brazil...where only the catholic church can rival the sport in popularity, football and beauty are a natural pair. football is not just an effort to put a ball into a net. it has, at its pinnacle, an aesthetic dimension - it is not just a game, but an art.

                                   - farago



fashion is silly. perhaps i should say fashion in general is silly. but then everything is, in general. if you talk about music in general, it’s silly; about magazines, in general, they’re silly. 

                                     - demuelemeester  



good design is aesthetic. the aesthetic quality of a product is integral to its usefulness because products we use everyday affect our person and our well-being. but only well-executed objects can be beautiful.

                                                - rams



of what could art speak, indeed? if it adapts itself to what the majority of our society wants, art will be a meaningless recreation. if it blindly rejects that society, if the artist makes up his mind to take refuge in his dream, art will express nothing but a negation. in this way we shall have the production of entertainers or of formal grammarians, and in both cases this leads to an art cut off from living reality. 

                                                   - camus



the most human thing about us is our technology

- mcluhan